Crypto art: 20 Minutes and PIASA associate for an exceptional auction of an NFT in October

For several months now, NFTs (Non Fungible Tokens) have been in the news. From now on, digital works of art are sold in the form of NFTs, unique „tokens“ that are backed by blockchain technology. On 19 October, a collector’s edition of the French’s favorite news brand* will make its NFT. For the first time in France, a unique digital copy of a newspaper title will be sold during a charity auction organized by the PIASA auction house for the benefit of the International Federation of Journalists (Fédération internationale des journalistes – FIJ).

* source: Harris Interactive survey – Feb 2020 / base: 1400 respondents – newspapers: 7 brands tested, websites and apps: 22 brands tested

The 6-page supplement, chosen by 20 Minutes users after an online vote, will take the form of a non-fungible token, including all the pages of the supplement in an image format, and certifying its authenticity. Published on January 13, 2020, two months before the arrival of Covid-19 on French soil, this prophetic issue explored the disenchantment of a society tested by end-of-the-world fantasies.

A digital token AND a physical object

This auction will be the first of its kind organized in France, where the digital representation of a work (such as an NFT), an intangible personal property, cannot be part, by itself, of a voluntary sale at public auction. Thus, 20 Minutes and the auction house PIASA are going to offer in addition to the complete digital version encapsulated in the NFT its physical counterpart, an offset printing plate featuring four pages of the supplement. A way of affirming that virtual and physical productions can coexist and continue to exist, each in their own way, just as the Internet is deployed alongside the paper edition, which endures. This sale will also allow us to explore a new way of collecting. It will reach a new generation of collectors who are aware of the issues at stake in the world of virtual creation and especially convinced of the notion of ownership of a digital object.

„Blockchain technology, through NFTs in particular, is revolutionizing the digital world. It seemed important to us to make this very obscure technology understood by the general public in the most didactic way possible. A gonzo journalism logbook was an efficient way to explain NFT without scaring the reader. Here, we don’t try to explain the purely technical aspect, but rather the applications of NFTs to show what the world of tomorrow could look like“

explains Laure Beaudonnet, 20 Minutes journalist, Futur(s) section.

Since its creation, and in particular through its Innovation/Futur(s) section, 20 Minutes has been exploring the near future by analyzing trends, innovations and indications from around the world. „It is very natural for 20 Minutes and its editorial staff to experiment with this type of development, particularly in a participatory mode with its readers. We are typically in a kind of practical exercise allowing readers to apprehend in all objectivity innovations sometimes far from daily life, but perhaps applicable in the near future“, underlines Frédéric Daruty, president and director of the Publication of 20 Minutes.

„PIASA is very proud to have been approached by the newspaper 20 Minutes to orchestrate this event that explores a new specificity of the art market.
NFTs, reflecting a new digital generation and already recognized as works of art in their own right, will become an integral part of the history of art in the 21st century“

said Frédéric Chambre, auctioneer and managing director of PIASA.

Press Contact 20 Minutes: Anne Baron – +33 (0)1 72 74 53 80 – abaron@20minutes.fr
Nathalie Desaix – +33 (0)6 86 58 25 08 – ndesaix@20minutes.fr 
Press Contact PIASA : Agnès Renoult Communication – +33 (0)1 87 44 25 25 
Lisa Thiel: lisa@agnesrenoult.com