So. Mai 19th, 2024

Gamification in financial services

28apr18:3021:00Gamification in financial services


Event Details

Gamification in financial services means the application of game-design elements and game principles in the banking and insurance context. While paying and investing money is definitely “not a game”, there is actually a lot we can learn from game-designing and approaches used in the multi-billion game industry. And gamification is happening also in Switzerland! So join us for a definitely engaging and interesting discussion around how gamification can help us reach the next level in Swiss Fintech.

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Speaker biographies:

Matthias Sala is founder and CEO of, a Swiss game studio that focuses on the development of mixed-reality games. That means games that analyse the player’s current situation such as location, local weather and friends nearby to deliver a game experience that is more fun.

Patrick Kramer is Executive Director at UBS and Head Strategy & Service Management at Group Marketing & Communications Services. Patrick had the project lead on launching UBS’ application “Quiz & Fly”.

Iryna Nosan is a graduate of the University of Applied Sciences Northwestern Switzerland FHNW and wrote her Master’s Thesis on “Gamification in the Financial Industry”, interviewing Executives and Gamification Experts around Switzerland. She will present her findings exclusively for the first time at our meetup.

Event agenda:

18:30 – Doors open

19:00 – Welcome from Swiss FinteCH from John Hucker & Daniel Diemers (SFTA)

19:10 – Introduction to from Matthias Sala (

19:30 – Lessons learned from a gamification project from Patrick Kramer (UBS)

19:50 – Presentation of research results “Gamification in Switzerland” from Iryna Nosan (FHNW)

20:10 – Open discussion, followed by drinks & networking

21:00 – End of event



(Thursday) 18:30 - 21:00 CEST




Swiss FinteCH

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