Fr. Sep 17th, 2021

A nym or true name that has a good reputation, usually because it carries many positive credentials, has a good credit rating, or is otherwise highly regarded. Companies strive to carry reputable brand names, while professionals such as doctors and lawyers strive to have many good personal recommendations of their name. Reputable names can be difficult to transfer between agents, because reputation assumes persistence of behavior, but such transfer can sometimes occur (for example, the sale of brand names between companies).

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