Whether a crypto or digital-asset company gets taken seriously by institutional investors or simply disappears into the noise of thousands of competing projects increasingly comes down to communication. That is especially true of the Swiss market: between Crypto Valley Zug, FINMA licensing procedures, and a growing number of institutional investors, a good story on its own is no longer enough. What’s needed are agencies with real journalist contacts, a solid grasp of regulation, and a clear editorial point of view — not plain press-release distributors.
At the same time, communications today is more than classic media relations. Backlinks, SEO authority, and visibility in AI-generated answers (ChatGPT, Perplexity, Gemini) are now just as much part of the toolkit as a relationship with the right journalist. That’s why we didn’t just put together a list of classic PR agencies for the digital-asset industry — we also added two platforms that play an important role in SEO and media placement.
Below is our overview of the most relevant agencies and platforms for 2026.
1. Luna PR
Luna PR is a globally active communications agency that has fully specialized in the digital-asset economy — from crypto to Web3 to AI and fintech. The key difference from many competitors: Luna doesn’t think in terms of individual placements, but in terms of category leadership. The agency builds executive narratives, media relationships, and event strategy so that a company becomes identified, over the long term, with the problem it solves — whether that’s real-world-asset tokenization, institutional custody, or Web3 cybersecurity.
Its client roster includes tokenization platforms, blockchain infrastructure projects, and institutionally oriented digital-asset funds — an environment in which credible communication is nearly impossible without an understanding of regulatory nuance. That’s precisely where the agency’s strength shows: translating complex, regulation-adjacent products so they land both with crypto trade press and with mainstream business media.
Rather than optimizing for raw placement counts, the team asks one question with every campaign: what should this company be known for a year from now — and does each media moment move it closer to that goal? Tier-1 coverage is therefore systematically paired with speaking slots, founder bylines, and podcast appearances, so a company’s story compounds from cycle to cycle instead of starting from zero with every news item. For companies that want to build a brand rather than chase a single news cycle, Luna PR currently ranks among the strongest partners in the market.
2. NinjaPromo
NinjaPromo is a full-service agency with a large in-house team covering PR, social media, SEO, paid acquisition, and content production for blockchain, crypto, and fintech clients under one roof. For companies that want to manage brand, growth, and media relations through a single provider rather than coordinating multiple specialists, this is a scalable option. Scale is a clear advantage for high-volume, cross-channel campaigns — projects that prioritize deep, long-term media relationships over broad multichannel execution are often better served by smaller, specialized boutique agencies.
3. Coinbound
Coinbound built its reputation originally in influencer and growth marketing before expanding into classic PR. That heritage still shapes its approach today: media relations usually run in parallel with influencer partnerships and paid distribution rather than as a standalone discipline. For consumer-facing crypto brands, exchanges, and NFT projects that need to build reach and community quickly, that’s a natural fit. Institutional or heavily regulation-driven companies are probably better served by an agency with a stronger editorial and compliance focus.
4. ICODA
Founded in 2017, ICODA is one of the more established names in crypto PR, with a broad distribution network spanning both crypto-native and traditional financial media. The agency leans deliberately into scale: multilingual campaigns, wide media coverage, and support across the full lifecycle — from token launch through ongoing media relations. That makes ICODA a solid choice for globally oriented projects that need a simultaneous presence across multiple regions and languages. Companies looking for a tightly curated story in a single market will often find more depth with smaller, specialized providers.
5. MarketAcross
MarketAcross is a long-established, blockchain-focused PR and marketing firm with extensive experience in token launches, exchange listings, and larger-scale crypto marketing campaigns. Years in the market translate into a well-developed network of crypto media contacts and a practiced routine for launch-driven PR cycles. The agency is particularly well suited to projects that need coordinated marketing and press activity around a specific event — a token generation event or an exchange listing, for example — and less suited to campaigns driven purely by narrative or reputation building.
6. Melrose PR
Melrose PR deliberately positions itself as a boutique agency, building its reputation on tier-1 media relationships rather than high placement volume. That appeals mainly to companies in later growth stages and institutionally oriented projects focused on credibility and selective, high-quality coverage rather than maximum visibility at any cost. The trade-off for the smaller boutique model is typically capacity: strong for a focused campaign, but with less bandwidth for companies that need to be active across many markets or sectors at once.
7. Lunar Strategy
Lunar Strategy is a Web3-native agency that combines PR with community building and a broader growth strategy, rather than offering media relations as a standalone service. This integrated approach works well for early-stage projects that need to build an audience and a narrative simultaneously alongside a token launch. Companies that already have a strong community and need dedicated, high-quality media work will often find more depth with a pure-play PR agency in that specific discipline.
8. Bazoom
Bazoom isn’t a classic PR agency but a specialized link-building platform — and as such, a useful building block for digital-asset companies that want to work systematically on organic visibility and domain authority alongside their media relations. Rather than relying purely on marketplace logic, Bazoom combines an intelligent marketplace infrastructure with hands-on support from a team of more than 80 people available around the clock.
In practice, that means projects can be filtered by familiar metrics from Ahrefs, Moz, or Semrush, AI-assisted recommendations help build a stronger backlink profile, and average turnaround for publication is around four days. Billing is strictly per purchased link, including content and publication, with no subscription or base fees. For crypto and Bitcoin companies that want their PR wins to translate into SEO rankings as well, Bazoom is a natural complement to the traditional agencies listed above.
9. PRNEWS
PRNEWS is likewise not a traditional agency but a platform for paid media placements, built for companies that want to place articles or press releases directly — without manual outreach — in a catalog of more than 105,000 media outlets across 175 countries. Average turnaround is around two days, with entry-level pricing starting at just under six US dollars per placement.
One aspect is particularly relevant for digital-asset companies: PRNEWS positions itself explicitly for visibility in AI-generated answers as well, since assistants such as ChatGPT, Perplexity, and Gemini draw on both organic and paid placements in authoritative media when forming their responses. Beyond that, the platform serves classic SEO goals through backlinks in trusted media outlets, as well as personal-brand building for founders and executives — a point not to be underestimated in an industry where people are often trusted more than companies.
How Do You Choose the Right Agency?
Which agency fits best depends above all on a company’s stage of growth. Early-stage projects typically need broad visibility and support building a community — that’s where agencies like Lunar Strategy or Coinbound shine. Later-stage, institutionally oriented companies need something harder to manufacture: credibility, consistency, and a narrative that holds up under critical scrutiny — territory where agencies like Luna PR or Melrose PR play to their strengths.
It’s also important not to treat classic media relations and technical visibility as competing priorities, but to combine them. While the first seven agencies on this list are primarily focused on building narrative, media relationships, and reputation, platforms like Bazoom and PRNEWS make sure that work also shows up as backlinks, SEO rankings, and visibility in AI-generated answers. For Swiss Bitcoin and crypto companies aiming to build trust with both FINMA-adjacent investors and a broader public audience, that combination of strategic PR and technical SEO infrastructure is often the decisive difference.
